Building a new standard of trust for Africa's service economy.
Seltrx exists so that the businesses doing honest work every day, the salons, barbershops, car washes and laundries, can run on records instead of memory, and on trust that's proven instead of promised.
Why we built this
We kept seeing the same thing. Hardworking businesses full of customers, run by sharp owners, held back by the same problem: nobody could say for certain what was sold, what was owed, or what was fair. Sales lived in notebooks. Commissions lived in people's heads. Disputes were settled by whoever argued best.
And the software out there didn't help. It was built for shops with shelves, not businesses built on people and services. So owners bent retail tools around their work, and the tools bent back.
We believe the owner of a two-chair salon deserves the same clarity a Fortune 500 boardroom takes for granted. So we built Seltrx: one record of the truth that owners, cashiers and professionals all see, so trust stops being a feeling and becomes a system.
What we believe
Everything visible
Every sale, commission and payment recorded and visible to the right people. Ambiguity is where trust breaks, so we refuse ambiguity.
Proof over promises
Trust isn't declared, it's built through consistent, verifiable records. Our product exists to create proof.
Built for real life
A cashier managing a Saturday queue, an owner checking numbers from the road. Our tools have to work there, not just in a demo.
People first
Behind every transaction is a professional whose livelihood matters. We build technology that respects that.
Quiet confidence
We don't shout. We deliver, and let the product earn the attention.
The people behind Seltrx
We're a small team in Lagos, and we like it that way. Small enough that the person who built the feature answers your support message. Big enough in ambition to build for the whole of Africa's service economy.
Mitchel Okorie
Chief Evangelist
Tochucku Boro
Product Manager
Akintunde Caulcrick
Product Designer
Collins Eneze
Software Engineer
Seyi Adebajo
Software Engineer
Basil Okache
Software Engineer
Mary-ann Oni
Finance
Tosin Okunniga
Software Engineer
Sinclair Okorie
Software Engineer
Toluwanimi Omojunikanbi
Social Media Manager
Chinyere Nwabunike
Community Activation Manager
The Paperwork
Seltrx is a product of Andjello Creative Limited, registered in Nigeria (RC 9003282) and headquartered in Lagos. We're registered, compliant and here for the long term.
